Strategy · support that leads to decisions

You have plenty of ideas. Where do you start?

I help business owners see the whole picture, choose a direction and turn it into decisions the team can rely on. So that choosing direction, communication and actions stops being a lottery.

See the Strategic Sprint or book an intro call

What business owners come to me with

Maybe one of these sentences is yours.

„I have too many ideas for growing the company.”

„Everything seems important. It's hard to set priorities.”

„We face a big decision and keep coming back to it for months.”

„I have a vision, but the team doesn't know what it means day to day.”

„We already had a strategy. It ended up in a drawer.”

„The market doesn't see what truly sets us apart.”

None of these situations means the company lacks ideas or work. Usually it lacks a shared direction and decisions.

What strategy is for

Strategy brings order to what really matters.

I look at the business, brand, offer, client and organisation at the same time, and connect these perspectives into a clear foundation for further growth.

Not into a document that stays on the shelf.

Ways to work together

Three ways to work on strategy.

Ad hoc strategy sessions

When: You need an outside perspective and a concrete decision, but a full process isn't needed yet.
How it works: A single 90-minute meeting, online.

€110Let's talk

Strategic Sprint

When: Intensive work on one decision, change or growth blocker. Expect uncomfortable questions and a lot of clarity.
How it works: 4-6 meetings of 90-120 minutes, online or in person in Valencia.
What you leave with: The real problem, named. A decision made and priorities chosen. A list of things the company gives up. A plan of first steps with clear ownership.

from €950Let's talk

Strategy and Brand Foundation

When: The whole needs to be set: business direction, positioning, value proposition, offer and communication, so they form one system.
How it works: A full strategic process, up to 90 days, online or in person in Valencia.

Priced individuallyLet's talk

First we talk for 30 minutes, free of charge, to check whether the Sprint is what you need right now.

How I work

From understanding to implementation.

I adapt the process to the situation, but it always leads from understanding to implementation. I lead the strategy personally.

If execution is needed afterwards, the siClaro team can take it on. Then direction and delivery stay in one pair of hands.

Diagnosis

I gather facts, perspectives and tensions. We separate symptoms from the real problem.

Direction

We name the ambition, market, client and the place the company or brand wants to take.

Decisions

We choose priorities and drop what scatters attention and resources.

Implementation

We turn direction into a plan, responsibilities and actions that can be sustained.

Experience

Strategy matters when it changes the result.

Examples of change that began with putting direction, operating model and decisions in order.

From B2B to repeatable B2C sales

Bringing a professional beauty brand into retail. After the first quarter the new e-commerce reached repeatable monthly sales, which doubled in the next quarter and held for the following 12 months.

From 3 to around 60 locations

Building a client acquisition system for a growing franchise network. The first three sites reached about 80% occupancy within two months, and the system supported further expansion at an average 80-90% occupancy.

From one-off campaigns to systematic fundraising

A growth strategy and rebrand for a foundation, a new website, social media communication and recurring donation mechanisms helped move from one-off gifts to more systematic fundraising.

Who it's for

For owners who want to choose and stick to the choice.

It's a good moment if:

the company is growing and needs a shared direction,
you're starting to hire and the direction needs to be clear not only to you,
you face a decision a lot depends on,
you want strategy to be used in everyday decisions,
you're ready to let go of some ideas.

Probably not now if:

you need a ready-made document without taking part in the work,
the decision has been made and you only want it confirmed,
you won't find time for joint work in the coming weeks.

Results of our work

You know what comes next and why.

You have direction, priorities and decisions the team can rely on.
Brand and offer clearly show the company's value and place in the market.
Strategy becomes a practical way of working, not a set of assumptions.

What clients say about working with me

„We clarified our growth strategy and the way our organisation communicates. The result was not only better strategic decisions, but also greater coherence, engagement and a fresh perspective on growth.”

Agnieszka Grad Kowalska, CEO, Eyzee S.A.

„What I value most is Marta’s ability to lead strategic processes, from analysis to concrete solutions. The work never stopped at ideas; it genuinely supported the brand’s growth and market positioning.”

Martyna, CEO, Wosh Wosh