Truth and transparency
I name things clearly. I am honest about what I see, what I do not know and what genuinely needs attention.
About me
People come first.
Because there is no company without people: in the team, among clients and partners. Even in the age of AI.
Who I am
Who I am
My name is Marta Duczman. I am a strategist, marketer, PCC coach and entrepreneur. I work with people who create companies, brands and solutions that bring value to the world.
What drives me
I have always been interested in how people work: what drives their decisions, who they trust, what they need and what helps them grow. For me, this understanding is the foundation of good strategy and marketing, not an addition to them.
How I connect perspectives
I connect three perspectives: people, business and market. I help you see the direction, name what really matters, and turn decisions into solutions that can be implemented.
Where to find me
I am the founder of the strategy boutique siClaro!, where together with my team we deliver projects for companies and organisations: strategy, brand architecture, marketing transformation and work with teams. I also run Akademia Rozkwitu: programmes for women who want to lead others consciously, a community of women's circle leaders, and behere.info, a directory of circles and support groups. I live in Valencia. I work online and in person, in Polish and English.
Track record
Experience you can count
Business, strategy and marketing
I have worked as a marketer, strategist, business owner and Interim CMO, building brands, marketing teams, market-entry strategies, customer acquisition systems, e-commerce, B2B networks and marketing for franchise growth.
20+
years of experience
100+
business and marketing projects
7
markets: Poland, Spain, Germany, France, the UK, Australia and the US
×2
growth in a client's monthly e-commerce sales in the quarter after the rollout - sustained for the next 12 months
3 → ~60
locations in a growing franchise network thanks to a client acquisition system
One-to-one work
For 13 years I have worked one-to-one with business owners, leaders and experts. Most collaborations are longer processes with time to decide, implement and test change in real life.
13
years of one-to-one work
~4,500
hours of individual work
~150
clients in longer processes
~100
business mentoring processes in the last 4 years
~350
women in Akademia Rozkwitu programmes
Not every result can be shown publicly in a spreadsheet - some client data remains confidential. I therefore show the scale of change I led or co-created, rather than someone else's P&L.
My perspective
Business is built by people
Behind every company are people: their intentions, decisions, relationships, talents and limitations.
That is why I do not separate strategy from the person who must lead it. I do not design marketing without understanding the customer. I do not propose change that the team cannot sustain.
Technology and AI can accelerate work, but they cannot replace trust, responsibility or sound decisions. I look for solutions that are human, strategic and effective at the same time.
Values
What I stand for
Respect
For the person, their story, pace, boundaries and the responsibility they carry.
Partnership
We work together, without the posture of an all-knowing expert. We combine your knowledge of the company with my perspective.
Clarity
I simplify without flattening, so it becomes easier to see the direction and make a decision.
Growth and effectiveness
Feedback should lead to change, and strategy to action that serves both people and business.
Credentials
Qualifications and certifications
Professional Certified Coach (PCC)
International Coaching Federation
Quantum Human Design™ - Level 3 Training
Karen Curry Parker
Compassionate Inquiry - year-long Professional Training
Dr. Gabor Maté and Sat Dharam Kaur ND
The experience I bring together
For 20 years I have worked with strategy, marketing, communication and business development. Always with brands that had a bigger purpose: they influenced health, body, mind or the way a business is run. That's why I specialise in building brands that bring quality, value and change to people's lives.
As a PCC coach and certified Human Design consultant, I work not only with the plan but also with the person who is to bring it to life. And because I create my own brands, programmes and communities, I know business from the side of everyday decisions, risk and responsibility.
I believe in partnerships, because a brand that is an island can create little. That's why today I call myself an architect of ethical brands and conscious organisations.
Testimonials
What clients say about working with me
„Marta combines strong business sense with deep digital marketing knowledge, while her background in coaching and psychology gives her a unique perspective. She is attentive to client needs and has a real talent for bringing clarity to complex situations.”
„This collaboration brought not only new knowledge and experience, but genuine partnership in managing the brand and growing the business. Marta became a real part of our team, accurately identifying bottlenecks and proposing effective solutions.”
„Three months of intensive work with a clear plan and structure. Marta brings extensive experience and knowledge, and her mentoring approach is truly inspiring. The result was a return to flow and a more organised system in my company.”
„We clarified our growth strategy and the way our organisation communicates. The result was not only better strategic decisions, but also greater coherence, engagement and a fresh perspective on growth.”
„What I value most is Marta’s ability to lead strategic processes, from analysis to concrete solutions. The work never stopped at ideas; it genuinely supported the brand’s growth and market positioning.”
„Mentoring with Marta gave me brand clarity, a product structure and a concrete action plan. I finished the process with an organised strategy and active sales for my new brand.”
„Marta combines remarkable empathy with business sense. She quickly sees what truly matters and turns complex challenges into coherent, responsible solutions. The effects of our work genuinely influenced the organisation’s further growth.”
„When I think about our work together, one word immediately comes to mind: clarity. I brought order to the chaos and once again felt at home in my business.”
„Marta knows how to listen, ask the right questions and quickly get to the heart of a problem. Working with her brings direction, calm and a sense of structure.”
„Marta brings a rare mix of strategic clarity and conscious leadership. She helps teams streamline processes while creating an environment where people feel supported and able to grow.”
„Together we built a coherent marketing and sales system focused on results. Marta brings clarity that enables better decisions and more effective execution.”
„Marta helped us structure our team, implement marketing tools and prepare the school for expansion into new markets. Her combination of strategic vision, practical marketing expertise and coaching support makes her an exceptional partner.”
Media
Talks, podcasts and interviews
- PressWhat women's circles are and what they giveInterview with Monika Głuska-Durenkamp about contemporary femininity. In Polish.PANI Magazine (01/2023)