Interim CMO and consulting
Strategic support for the founder and marketing team when the whole function needs direction and ownership.
Marketing
Marketing should not be guessing.
It should execute strategy, guide customers towards decisions and build a lasting relationship with the market.
More tools do not mean more effectiveness
Marketing has more possibilities than ever. AI generates content, platforms automate campaigns and data lets us measure almost everything.
Yet many companies publish across more channels while finding it harder to answer one question: is this building an effective relationship with the market and supporting business growth?
The problem is not a lack of options. It is a lack of direction, meaningful measurement and selection. Marketing then produces activity instead of growth.
Marketing is an outcome. If strategy is missing, we start there. Only then do we design activity that strengthens the brand's market position.
Process
How we work
- 01
Understand
We look at the business, goals, customers, competition and decisions that should drive growth.
- 02
Design and test
We build a marketing system for the company's stage and test solutions in practice.
- 03
Deliver
We create communication, processes, campaigns and solutions supporting everyday growth.
- 04
Optimise
We measure, simplify and automate. We use AI where it genuinely improves effectiveness.
Ways to work
From direction to a working marketing system
Marketing strategy and audit
Direction, priorities, channels, measurement and an organised marketing team and process.
Strategy implementation and campaigns
Turning brand strategy into communication, campaigns, automation, analytics and responsible AI use.
For companies ready to turn strategy into coherent action
- building or restructuring a marketing team
- launching a product or entering a market
- seeking coherent communication and measurement
- using AI deliberately and responsibly
Marketing becomes a system
The team knows what to communicate and why.
Customers understand the value.
Campaigns and tools work towards one direction.
Measurement supports better acquisition and market decisions.
We start by understanding the situation and goal
After the conversation I recommend the scope that fits where your organisation is today.
Book a meetingTestimonials
What clients say about working with me
„This collaboration brought not only new knowledge and experience, but genuine partnership in managing the brand and growing the business. Marta became a real part of our team, accurately identifying bottlenecks and proposing effective solutions.”
„Together we built a coherent marketing and sales system focused on results. Marta brings clarity that enables better decisions and more effective execution.”