Marketing · Interim CMO, strategy, implementation

The team does a lot. And it's hard to say what really works?

I help business owners and marketing teams see where results leak away, choose a direction and build a system that can be measured. We start with a 30-minute call.

Marta Duczman
What companies come to me with

Maybe one of these sentences sounds familiar.

„We do a lot of marketing, but I don't see the results.”
„Everything is a priority. Hard to say where to start.”
„We have reach and leads, yet sales don't change.”
„We increase the budget and the result stays flat.”
„We're launching a new product or entering a new market.”
„We want to use AI, but in a thoughtful way.”

Each of these situations has a cause that can be found. It usually lies earlier than where people look for it.

Where it comes from

More tools doesn't mean more effectiveness.

Marketing today has more possibilities than ever. AI generates content, platforms automate campaigns, and data allows measuring almost everything. Yet many companies publish across more and more channels and struggle to say whether it builds a relationship with the market and supports growth.

Companies don't lack possibilities. They lack clarity of direction, a way to measure results and decisions about what to choose.

Marketing is an effect. When there's no strategy behind it, it produces activity instead of growth. That's why we sometimes start by organising the company strategy, and only then move to marketing.

Offer

From direction to a working marketing system.

01

Interim CMO and consulting

When
You need a person who takes responsibility for the whole of marketing and helps the owner and the team make better decisions.
What it looks like
The scope of work is set individually, during a conversation. The minimum collaboration period is 6 months.
Who leads
Marta, personally.
individual pricingLet's talk
02

Marketing strategy and audit

When
The team does a lot, but lacks direction, priorities and metrics that show what works.
What it looks like
Direction, priorities, channels and metrics, plus an organised marketing department. Up to 90 days.
Who leads
Marta, personally.
individual pricingLet's talk
03

Strategy implementation and campaigns

When
The direction is clear and needs to be turned into communication, campaigns, automations, analytics and responsible use of AI.
What it looks like
Ongoing collaboration whose scope and period we set individually. We regularly show what works and what we change.
Who leads
The siClaro team, under my direction.
individual pricingLet's talk
How we work

I lead. The siClaro team implements.

I personally lead the diagnosis, direction and strategy. Implementation is handled by the siClaro team: communication, campaigns, automations and analytics.

This way strategy and execution are in one pair of hands, and on your side there is one person responsible for the whole.

01

We start with understanding

We look at the business, goals, customers, competition and the decisions that drive growth. The process doesn't start with campaigns, social media or ads.

02

We design and test

We build a marketing system matched to the company's stage and test it in practice.

03

We deliver

We create communication, processes, campaigns and solutions that support the organisation's daily growth.

04

We optimise

We measure, simplify and automate. We implement AI where it genuinely increases effectiveness.

We look for the place, not the guilty

We're interested in where the system loses results. We don't look for fault in the team or the previous agency.

The brand voice stays with you

We run activities, organise and teach the team. What and how the company says remains your decision.

Principle first, channels second

We don't copy what competitors do. We start with who your company is, and only then choose formats.

We tell it like it is

Also when it turns out marketing isn't the most important topic in the company today.

Experience

Growth you can see in the data.

20 years and more than 100 projects taught me to see marketing as a system, not a set of channels.

+120% orders

in e-commerce within one quarter, after organising marketing and customer acquisition. The first effect, 60% growth, appeared after 6 weeks.

from 10k to 100k monthly

Growth of a health & wellness e-commerce brand over 2 years. In parallel, B2B distribution in around 100 shops in Poland and sales in further European markets.

Online sales from scratch

Bringing a beauty brand into digital and launching a complete customer acquisition system. Paid channels returned multiples of the invested budgets.

Who it's for

For companies that want to turn strategy into coherent action.

It's a good moment if the company:

  • is growing a marketing team or organising its work,
  • is launching a new product or offer, or entering a new market,
  • needs coherent communication and better measurement of results,
  • wants to use AI in a thoughtful, responsible way,
  • is hiring its first marketing person and wants them to know what to do and why.

Probably not now if:

  • you're looking for someone to execute single orders, without a conversation about direction,
  • you need results within a few days,
  • there's no one on the company side who makes marketing decisions.
What changes

Marketing becomes a system.

  • The team knows what it communicates and why.
  • The customer understands the value, and activities lead them to a decision.
  • Messages, campaigns and tools work towards one shared direction.
  • Measurement allows managing the cost of acquiring customers and the company's market presence.
What clients say about working with me

„This collaboration brought not only new knowledge and experience, but genuine partnership in managing the brand and growing the business. Marta became a real part of our team, accurately identifying bottlenecks and proposing effective solutions.”

Małgorzata Kowalska, CEO, Saltos Trampoline Park

„Together we built a coherent marketing and sales system focused on results. Marta brings clarity that enables better decisions and more effective execution.”

Adrianna Waśko, Head of Sales, The Village Network

FAQ

Frequently asked questions

Let's talk

What's holding your marketing back the most today?

I invite you to a free intro call. In 30 minutes we'll name where your company is today and what it needs, and I'll tell you plainly whether and how we can help. If it turns out it's not the right moment yet, that's a good answer too.