One question has pushed me forward since the start of my working life: why do some companies grow while others stand still. Looking for the answer led me to ethics, spirituality and energy - and to the conclusion that to be effective you have to truly understand people.
When you know people and how a human being works, you can deliver a solution that can actually be implemented. Not one that merely looks good on a slide.
My portfolio holds plenty of mistakes and lessons. They taught me humility, effectiveness and an openness to testing hypotheses - because even the best strategy needs to meet the market as fast as possible.
The market is my natural habitat. I stay connected to trends and to what is happening in people's behaviour, and I can turn that into brands, products, services and the communication around them.
I work from a place of power - which means everyone who comes into contact with my work grows. Not only organisations and their leaders, but their teams and clients too.